thousands Fut coins and thousands of sales of a game when it s that cheap but you re damaging the long term value of your brand because people will just wait for the next insane sale they said Slashing the price of your game is easy Improving the content of your offer when you release your game that s more ambitious Slashing the price of your game is easy Improving the content of your offer when
you release your game that s more ambitious class citation Rambourg and Longino claim that the industry has failed to make day one purchases a compelling value proposition for the consumer Regular promotional offers like Steam Sales only exacerbate the problem as they still condition gamers to avoid buying games at full price and leave developers and publishers with diminished revenue Heavy discounts are bad for gamers too they added If a gamer buys a game he or she doesn
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