The shop fut coins assistant's online equivalent is the data analyst,someone who can capture, analyse and understand data from customerinteractions http://www.fifacoinsltd.com/ to help the retailer understand what each is looking for. Off the back of this insight, retailers can begin to createpersonalised experiences for their customers based on theirbehaviour.
If you can tell that a certain pattern of behaviour indicates aprice sensitive customer then you can offer them a discount. Ifyour previous interactions with a customer indicate that they likea certain style or product category, you can tailor your home pageto accentuate those attributes.
In this way, online retailers can create the sort ofdifferentiated, premium experience that successful offline playershave used to combat discounters. Creating a differentiated andpersonalised experience can enable the margin model that willensure survival in the cutthroat online retail market. "Know yourcustomer is the oldest rule in the retail handbook, but it's onethat many online have yet to truly learn.
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