The launch fut coins of Rock Band and the

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The launch fut coins of Rock Band and the year thereafter it just this business had gone from pretty much not existing from being the largest single http://www.mmovegas.com/ category by revenue in the entire video game industry in two years.

It was insane A lot of people blame Activision and the Guitar Hero franchise's absurd number of releases for over-saturating the market, but Rigopulos thinks the economics are more complicated than that.GB: In some ways, Activision's prediction that the plastic instrument genre was just a fad proved true, though some might argue that their approach led to a self-fulfilling prophecy.

Do you buy into their notion of the genre merely being a fad? Or do you think something else led to the eventual softening of the genre?AR: The conventional explanation is that the category died because Activision oversaturated it with too many releases.