You've been Fifa coins involved in a number of aspects of the industry since the Atari days, whether with Chuck E. Cheese, NeoEdge, or your http://www.fifacoinsltd.com/ uWink restaurant. Do you have any interest in the core gaming market that still looks back on your contribution to its origins, or are have you lost your taste for that?

I don't like to play in ponds that are [crowded]. When you look at the center of the market, where there's literally tens of millions of dollars chasing any particular product, it's hard for a small startup, no matter who you are. So what I always look for are niches that have not been fully plumbed that are still fun, where there's still some invention left. I want to be not where the market is but where it's going to become. And it's harder to do that when you have a somewhat closed economy like on the consoles

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