We're talking Fut coins 30 to 45 million

[futputian]

We're talking Fut coins 30 to 45 million dollars, and they came out and they had a good two or three months and started to dwindle http://www.fifacoinsltd.com/ away because they're trying to make the same damn game as WOW. If I'm making an elves and dwarves game, if I'm making a WOW clone, why would the player expect anything except WOW plus better? I've got to be offering something different to change the value equation.

That's why I think what people need to be doing in our industry is start creating different tastes, different boutique experiences to basically differentiate themselves from WOW. We don't have the same kind of budget and the same kind of resources to have the kind of polish WOW had when it came out. But I guarantee you our ship combat is much, much better than WOW. It's sort of like comparing the latest James Bond movie, which is this gigantic, huge, elaborate polished production, versus a low-budget independent film like Evil Dead. You pay the same amount of money, but Evil Dead is fantastic. It may not have the same kind of music and lighting and scoring, but it's different, and people react to that