There is a fut coins real elegance to

There is a fut coins real elegance to the idea of focused companies withclear missions and simple products. It is similarly attractive toimagine we can improve our complicated lives in this complex worldby stitching together highly specialised apps that do one thing anddo it well. "I've always liked simplicity, Mayer once told a reporter.

But software gets messy fast, and so it is with technologycompanies. It turns out that even on the open platform of theinternet, where it's never been easier or cheaper to launch an app,real benefits still accrue to large organisations with inelegantmashups of functionality and huge proprietary data sets. The portalis dead; long live the portal.

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