The survey results come Fut coins on the same day that the British Retail Consortium revealed a 0.4% drop in employment in the retail sector, further evidencing the troubles faced across the UKs high streets.
The three-month moving average of sales volumes, which smoothes out monthly peaks and troughs, weakened to +4%, compared with +12% in June.
Sales were reported to be poor for the time of year, driven by the first fall in grocers sales volumes in 30 months (-20%). Sales of footwear & leather (-84%), durable household goods (-76%) and hardware & DIY (-62%) also fell sharply.
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