Sports Marketing and Sponsorship Trends for 2012

[Micheal Jack]

Everyone in sports marketing and sponsorship knows who the main element players are in the marketing of sports. Rights holders, broadcasters, owners of teams, events and facilities as well as the athletes and fans all have their role to play. The marketing of sports happens to be an adaptive art that needs constant adjustment to satisfy that insatiable demand by fans for more interactive contact and experiences using their beloved teams and athletes.

This year in 2012 there's the chance that the location of broadcasting might find a breach in the wall of invulnerability which it's been enjoying for the last fifty years. For the first time, a brand new technology has emerged for broadcasting of sports which is why broadcasters do not have a monopoly or first right of refusal on usage 해외축구중계. This technology is live video streaming of events. This may signal the start of a battle between other players in marketing of sports and sports sponsorship to see who is able to win your day and provide fans with a brand new and unique experience. Live video technology permits the transmission of any event, competition or game live to its fans via the net, without the necessity of an alternative party between the big event and the fan. That's correct, sports fans. This technology could cut fully out the broadcasters from this specific part of the marketing game. However, is that a good thing or even a bad thing?

Part of the immense value of sports is the revenue gained by competing broadcasters bidding against each other for rights to broadcast events. Would the sponsors that pay so dearly to the broadcasters to show their brands be willing to part company, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have with the broadcasters? Imagine teams taking advantage to communicate directly using their fans. This is what live video streaming allows them to do. Which means no broadcast media filtering, analysing and being taken care of doing what they've prepared for a lot more than fifty years. Imagine, sports organizations developing their own media companies, or having an inside media department to express the least. In the event that you doubt the popularity of streaming video, you must have never heard about YouTube. Where in the world perhaps you have been? Online video has definitely the most online daily traffic amongst anything on the Internet.

YouTube gets more unique daily traffic daily than Facebook. Websites with streaming video get extra link juice from Google because of the organic nature of visits verified by additional time on the website watching streaming video. The broadcast game might have a brand new gorilla in the booth as teams realize they could create broadcast experiences traditional broadcast media find impossible to put together. Look for this to become a trend that gets bigger and bigger throughout 2012 as teams provide realtime interactive experiences using their teams during games. The question in fact is how the broadcast media respond to this changing reality. The connection between sports broadcasters and sports properties has received an ebb and flow history. Time will reveal if the broadcasters develop an original way to obtain involved, as well as to manage this new technology for the teams.