It is based fut coins on the belief that branding must get personal. The notion is that we are professionals, and we have to operate in a efficient http://www.mmovegas.com/ executive manner. But I think that the taylorist mentality, in search of productivity, has pushed us a little bit too far. So we are so focused on productivity that we forget the person and the personality that is needed to connect deeper with employees and consumers.
Firstly I think that digital is one of the arms, so it is all about integrating it into the mix instead of it completely taking over. Digital also has a way of impacting the entire business, so while with digital we typically think of it as digital marketing.
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