Developed Fut 14 coins exclusively for Hearst, the high-volume marketing http://www.goldentok.com/ campaign used HP digital printing technology and was managed by Strategic Content Imaging Inc. Launched as part of the November issue of Popular Mechanics, the campaign included:
Personalized onserts produced on HP digital presses advertising HP consumer inkjet printers. The onserts featured full-color name and address variable-data imaging with photography of regional landmarks, such as San Franciscos Golden Gate Bridge and a New York brownstone. Brown Printing bundled the onserts, which were delivered to 300,000 subscribers in the nations 12 largest metropolitan areas.
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