Because Fut coins of its recognition

[kanimei]

Because Fut coins of its recognition by consumers, very few publishers do not submit under the voluntary process (even though it's http://www.fifacoinsltd.com/ not a legal requirement to do so). US software retailers continue to shy away from carrying unrated titles on their shelves, forcing a level playing field for publishers and helping give consumers fair warning of content they may purchase

The ESRB offers a multi-tiered rating system, with scope for titles from EC (early childhood), E for everyone aged 3 plus, E10 for viewers 10 or over, T (teen) 13 and up, and M (mature) for those over 17. The ESRB also has provision for an AO adults only rating, which is (not surprisingly) reserved for adult titles and includes graphic violence or depictions of sex. While the AO rating can be given to a game, Microsoft, Sony, and Nintendo do not allow games with the rating to be published on their consoles. Many US retailers also refuse to stock the adult titles. This maximum rating has been issued sparingly in the ESRB's rating history, with the most recent recipient being Rockstar Games' Manhunt 2 in 2007, which was later re-evaluated and rated M.