at million in Fifa coins cash and million in stock but there is potentially another million tied to PopCap s future earnings If the company fulfills these targets the deal could be worth as much as billion nearly times EA s predicted calendar year earnings of million However to meet all of EA s re uirements the Cowen Group estimates that PopCap would need to achieve a percent revenue growth rate in
CY and CY with an operating margin of percent on the additional revenue The report suggests that ultimately the entire million will be beyond PopCap s reach but states that the price is still fairly full given the potential ac uisition risk of the deal Since EA was presumably already well positioned in the social and mobile spaces before the deal the deal is really about getting access to PopCap s IP and more importantly their development talent The report notes that
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