It took a gadget to fifa Coins shock us out of this way of thinking. TheiPad has sparked new hope for publishers who see it as a potentialway of making money where web content has failed to. But from adesign perspective, there something else about the iPad thateven more significant its immediacy. When youre reading web pageson the iPad, the pages have a materiality that they lack on thecomputer screen. You feel like youre holding the actual page…