It took a gadget to fifa Coins shock

[bjxl0009]

It took a gadget to fifa Coins shock us out of this way of thinking. TheiPad has sparked new hope for publishers who see it as a potentialway of making money where web content has failed to. But from adesign perspective, there something else about the iPad thateven more significant its immediacy. When youre reading web pageson the iPad, the pages have a materiality that they lack on thecomputer screen. You feel like youre holding the actual page inyour hand, not just peering at it through a box on a display.

As a result, the iPad invites new, more content-centric designs.The boxy, multicolumn layouts that currently dominate the web justdont look as good on the iPad. What works best are clean,uncluttered, wide-format layouts. A good example Pictory magazine, whoselaunch predates the iPad but which seems ideally suited for thedevice.

As a bonus, this clean, uncluttered look is giving designers newroom to experiment. For good examples, check out BoingBoingfeatures and The BoldItalic innovative layouts.

But it not just about the iPad, and if publishers anddesigners focus too much on a single gadget, theyre missingthe point.