We're talking Fut coins 30 to 45 million dollars, and they came out and they had a good two or three months and started to dwindle http://www.fifacoinsltd.com/ away because they're trying to make the same damn game as WOW. If I'm making an elves and dwarves game, if I'm making a WOW clone, why would the player expect anything except WOW plus better? I've got to be offering something different to…