SEO is not something which is new in digital marketing. Now, almost everyone knows what is search engine optimization and how important its role is in digital marketing to generate organic traffic and leads.

SEO is briefly categorized into two types – On page & off page activities.

On-page starts with Keyword research. And, then it leads to updating meta title, description, Head tags, image alt tag, anchor text, internal linking’s and much more.

But, when it comes to…

5 years back doing SEO for a website was easy. Bringing any sites into the top position wouldn’t require much time for an SEO specialist. But when more & more spammy links were being built, Google started changing its algorithm from panda to the penguin and then to the hummingbird and many more to fetch the precise result for the users.

Back then Page ranks mattered a lot but now it’s all about Domain Authority. It’s a score given by MOZ depending on a few of the factors like…