As the Evolution of Combat update burns away at Runescape's players One of the RS gold battle cry that are heard is "Adapt or die!". The cry usually comes from EoC players based on the belief that adaptation to change is a positive thing.
People are toolmakers and thinkers. They can adapt the environment to their needs. Discuss it if the environment is populated by others. In other words adapting is passively accepting what another person says. It's similar to being sheep. You get slaughtered.
Two indicators of intelligence are focus and flexibility. Jagex does not have either. It has been uncompromising in the way it has been ramming updates through and focusing on dollars, not people. Jagex's communication methods are the cause of the issue. The core of the problem is in the Runescape forums. Forums are where Jagex as well as players are able to meet and get Runescape rolling again.
Jagex might believe that Runescape can be saved by adjusting to different MMOs. An interesting variation on adapt or die. The truth is that Jmods have limited options regarding whom and who they can communicate with. It's a matter of time and they are only able to talk to a limited number of people per day. Most Jmods will talk to only few players, if they even have any. These relationships will be established over time, and basically they will become "Yes!" Groups to do what Jmod suggests. Fmods are disguised Jmods, are used to suppress any dissension on forums.
Jagex must be changed. Fmods are to be dropped. Fmods need to be employed full-time at Jagex in line with the highest standards. There will be no more Fmods calling players "you lot" and so on. Fmods have caused havoc in certain sections of forums.
The second is to update forums with more voice, more choices. Users can block other users and have access to various tools. Additionally, they can create networks within forums. Allow the RS forums to have the flexibility of Facebook. It's easy to group. Jagex has created a lot of hidden forums which have made the forums inflexible and polluted the forums.
Create a player council, and allow players to choose 12 members that are able to approve changes. A small amount, perhaps just a few hundred thousand dollars per year or less. You can make use of cheap OSRS gold Facebook as well as Twitter to post messages to the forums.