Wilson stated on the current earnings call this is merely the start


Even popular FUT Coins sports titles like EA's NHL franchise observed increase last quarter with engagement in the game up 13 percent. "Our fans are now telling us that they need more of exactly what EA Sports can provide," Wilson explained. "They are playing more of our games than ever before. They're spending more time together with our content. And they are connecting with each other, the playersteams and sports they love through our experiences. "To capitalize on the growing interest in sports gaming, EA is planning an aggressive expansion with its EA Sports lineup starting with its biggest and most popular sport, FIFA.

Launch new sport games.Soccer is the planet's most popular sport, and there is no greater way to capitalize on that interest than just by releasing more adventures on the biggest and fastest-growing gaming platforms, that can be mobile devices. EA has already experienced great success with FIFA Mobile in Asia where the sport has 21 million gamers. But there is more to come.

It just recently announced a brand new license expansion together with the Union of European Football Associations (UEFA), which is the governing body of European football. As part of this agreement, EA will establish several cellular offerings inside the FIFA franchise, including a free-to-play PC model. The business believes that these games may reach 80 million players in more than 15 countries. Glu Mobile can help expand EA Sports franchises on cellular, provided the success Glu Sports has had with its Harness Sports Baseball franchise. And now EA believes Codemasters, that owns top racing games like F1, DiRT, and Project Cars, will empower EA Sports to innovate and expand its international market for racing entertainment.

Wilson stated on the current earnings call this is merely the start. EA is currently relaunching its school soccer franchise, which is now under development. There is also an expansion in another game, which Wilson wouldn't name, launching next financial year.

What's the fiscal opportunity?EA estimates the global market for sports video games is around $11 billion with $7 billion on the console and PC, although the market for mobile is around $ 4.3 billion. For perspective, EA's complete bookings are predicted to reach $6.1 billion in fiscal 2021 (which ends in March), meaning the chance to obtain more market share in sport is Cheap FIFA Coins a significant growth opportunity.

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