Sports Marketing and Sponsorship Trends for 2012

[Micheal Jack]

Everyone in sports marketing and sponsorship knows who the key players have been in the marketing of sports. Rights holders, broadcasters, owners of teams, events and facilities in addition to the athletes and fans all have their role to play. The marketing of sports happens to be an adaptive art that will require constant adjustment to satisfy that insatiable demand by fans for more interactive contact and experiences making use of their beloved teams and athletes.

This season in 2012 there is the chance that the location of broadcasting may find a breach in the wall of invulnerability which it has been enjoying for the last fifty years. For initially, a fresh technology has emerged for broadcasting of sports for which broadcasters do not have a monopoly or first right of refusal on usage. This technology is live video streaming of events. This could signal the start of a battle between other players in marketing of sports and sports sponsorship to see who is able to win the afternoon and provide fans with a fresh and unique experience. Live video technology permits the transmission of any event, competition or game live to its fans via the net, without the necessity of a third party between the function and the fan. That is correct, sports fans. This technology could cut right out the broadcasters from this particular area of the marketing game. However, is that the best thing or even a bad thing?

Area of the immense value of sports may be the revenue gained by competing broadcasters bidding against each other for rights to broadcast events. Would the sponsors that pay so dearly to the broadcasters to show their brands be willing to part company, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have with the broadcasters? Imagine teams taking advantage to communicate directly making use of their fans. It's this that live video streaming allows them to do. Which means no broadcast media filtering, analysing and being paid for doing what they've done for a lot more than fifty years. Imagine, sports organizations developing their own media companies, or having an interior media department to state the least. In the event that you doubt the popularity of streaming video, you'll want never heard about YouTube. Where in the world have you been? Online video has definitely the most online daily traffic amongst anything on the Internet.

YouTube gets more unique daily traffic per day than Facebook. Websites with streaming video get extra link juice from Google because of the organic nature of visits verified by extra time on the internet site watching streaming video. The broadcast game may have a fresh gorilla in the booth as teams realize they are able to create broadcast experiences traditional broadcast media find impossible to place together 메이저리그중계. Look for this to be always a trend that gets bigger and bigger throughout 2012 as teams provide real-time interactive experiences making use of their teams during games. The question really is how a broadcast media react to this changing reality. The partnership between sports broadcasters and sports properties has had an ebb and flow history. Time will reveal if the broadcasters come up with an original way to have involved, or even to handle this new technology for the teams.