Marketing Used Cars to Women: Utilizing Social Media Marketing Tools

[Micheal Jack]

Marketing used cars to women capitalizes on a distinctive problem: How can used car dealerships create appealing marketing campaigns targeting women? To deal with this question used car dealerships need certainly to ask the next questions:

· That used cars attract women?

· How can we utilize the power of Social Media Marketing to generate innovative campaigns that would attract women?

Used Car Dealers first need certainly to honestly ask themselves that question and since Indian Smm Panel I already work at a Used Car Dealership and after input from conversations with your salespeople listed here is a short list of used cars that attract women:

Used Cars that attract women

· Volkswagen Jetta

· Volkswagen New Beetle

· Mercedes ML Series

· Mercedes CLK Series

· Mercedes SLK Series

· Mini Cooper

· Ford Mustang

· Honda Civic

· Nissan Versa

· Nissan Altima

· Honda Accord

· Acura TSX

· Ford Escape

· Mercedes C-Class

· BMW 3 Series

· Jeep Liberty

· Toyota Corolla

· Scion TC

· Cadillac CTS

· Honda FIT

· KIA Sol

· Range Rovers LR3

Now that we have our list, let's proceed to the clear answer the 2nd question: How can we utilize the power of Social Media Marketing to generate innovative campaigns that would attract women? As a marketer, this question could be fun to answer. Ask yourself the question: Which social media marketing sites attract women? Here's my short list:

· Pinterest

· Facebook

· Twitter

· Instagram

· Yelp

This list is short and to the point. Now, lets answer the original second question: How can we utilize the power of Social Media Marketing to generate innovative campaigns that would attract women? Answer: Develop a Pinterest Test Campaign.I've been uploading images of cars, according to my coworkers and sales people, are cars women like. Those pics then have links back for their corresponding site page for those vehicles.

Twitter Marketing Experiment - Inbound Marketing - A lot more than 50% of Twitter users are women - Opportunity

Utilizing Twitter for Used Car Marketing presents a distinctive challenge. I've completed two Twitter Test "Blast", if you'll and success on this specific social media marketing medium. With Twitter's 140-character limit, this presents a distinctive challenge and I have some marketing campaign development questions:



With 140 a character limit, what's the very best messaging that would attract women which can be available in the market for an applied car purchase?
What Hashtags could I personally use?
What keywords should I include in the tweet?


These are all valid and interesting questions and before I attempt to answer them based off my own experience, with these two experiments this is exactly what I've learned. Remember, Twitter is a discussion and you wish to be useful. Don't just tweet issues that have no relevance. Using Hashtags enables you to target an audience or target a subject. Be specific and eliminate unnecessary wording. And by all means: Don't take part in Push Marketing. An easy tweet of a used car available and a connect to an image doesn't work with Twitter. I am aware my account was hacked and I'd to improve the password. Lesson learned.

Used Car Dealerships need certainly to take the time to develop thoughtful Twitter campaigns. The campaigns need certainly to focus on women's negative car purchasing experiences. This really is an approach that I have want to try, by empathizing with women's negative experiences at car dealerships and building an ongoing conversation: trust could be built over time. And insights could be learned. I want to take some time in creating a thoughtful Twitter Campaign.