How Animal Crossing became fashion's new catwalk

[Erudite]

Nintendo's Animal Crossing, the best-selling game of the coronavirus pandemic, has become an unlikely way for fashion fans to lock in the market.

There are many ways to get new clothes in this slow-paced online gaming society, where players can pick fruit and befriend anthropomorphic animals.Able Sisters is a tailor shop run by two hedgehogs in the game.Here, players can use ACBellsBuy everything from windbreaks to neon tights.The sleek and peaceful game has attracted a large number of female players.

Many experienced creators are pushing for high fashion.Richmond Young, a web developer who has been fashioning Animal Crossing, whose accounts feature people wearing the cutting-edge looks of Bottega Veneta, Dries Van Noten, Louis Vuitton and Gucci."People insert the serial number into their game, the clothes arrive in the closet, and they can wear it immediately," he explains.

It's not the first time fashion has entered video games -Moschino's Jeremy Scott designed the outfit for EA simulation game the SIMS, while Nike teamed up with Fortnite to create a digital version of the brand's iconic Air Jordan coach."Through a lot of games, you can choose clothes. At Animal Crossing, you can choose all the elements of clothes, from socks, hats and shoes to dresses, curls, shorts, parker coats...That's what makes the costume at Animal Crossing different."She said. The look ranges "from cute to traditional, from crazy to low-key to low-key, so you can walk around in a frog hat and orange leggings, or a smart casual suit with a blazer and chinos."Industrial designer Shel Orock thinks the appeal is similar to Instagram's #OOTD: "A lot of people can't go out and play with clothes and show off, and that's how we get involved.

While no real money changes hands, brands do have non-digital rewards, and many people seem to enjoy the exposure.Moreover, as Dominic Lopezone, co-founder of the streetwear brand Happy99, told Business of Fashion after launching a range of ACNH Items, the price went up by 30% :

"I thought in the game and then decided to buy hoodies and lots of game items to match your profile photo.""In this context, Animal Crossing is helping to create future conversations around fashion patterns.As consumers, we need to see it as adapting to new ways of shopping, new ways of dressing -- fashion companies can see it as a new way for people to get into fashion."said yang.