We have previously written different articles on how to start a jobs site, mobile site, private blogs etc and this time iam going to write down a detailed article on how to start a free classifieds site, what are advantages of starting classifieds site and how to setup one of these.
How Free Classifieds Sites Work? Free Classifieds AdsClassified Ads sites are one of the best ways in finding good deals and also a way where you can promote your services or sell your products. Considered as a good way to market your business, the free classified sites would just your time to list the business products and smart marketing lines for getting good sales. If you are looking to sell your old laptop on the Internet, websites like ebay.in are quite useful but these would charge you listing fees and also would need you to add your Bank Details and other stuff like account verifications, payment setup etc but the free classified sites are something like public billboards where you can just register, login and then list a advertisement with your contact details which prospective buyers would read and follow up with you. This is something similar to Newspapers Classified Ads which are charged on line basis and the newspaper agency would charge you for Bold, Large, Small size based listings and also this is normally just for a single day advertisement, but the classified listings are normally permanent listings which are never deleted. The site owners would just delete illegal, again their TOS listings and approve all the normal ads and also allow few featured listings.
How Classified Ad Site Owners Make Money? This is most important question because ultimately you would be looking to know how the website owner would be making money through this system. Many people would think that when the ad site owner is offering free listings, then how could he generate money through this system, but the answer is quite simple. There are mainly three different ways to make money through these kind of websites.
Through Contextual Advertisements – There are different ad networks like Google Adsense, Chitika, Yahoo Publisher Network, MSN Adcenter etc which display advertisements related to the content you have on your website. Since the classified websites are totally free they receive a lot of visitors both who are service providers, business owners or buyer. They would click a lot on these advertisements since they are contextual ie related to the listing page they are visiting offering the site owner a decent amount of revenue.
Through Affiliate Programs – If your classifieds site is based on a single niche, offering links to different services and websites on the name of recommendations would allow you to make a good amount of money. This is because the visitors would directly click on the links you have published within the content or on the email newsletters you send and buy the products or services and help you make money in the form of commissions. Through Featured Listings – All the ad listings are displayed under different categories and whenever there is a new ad posted on the site the previous one is pushed down and the chances of getting viewers also gets low. Hence the site owner can offer a service like featured listings which would be limited to certain number per category, but would always keep the classified posting on the top of the category for a certain period and this can be charged based on the time the listing should be kept on the top. This would offer the buyers more belief on the ad poster as he has paid for the listing, hence that would mean that he is a serious party and also get him the highest views, making all the 3 parties a better deal.
Classifieds Website Scripts Paid & Free There are numerous scripts available for starting your own free classifieds website but based on your requirements and the customizations you can decide whether you would opt for a free script or a paid script. Here is a small list of all the available options for you which you can search, compare and then implement.
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