🧠 CONTENTREMOVAL.COM - CLIENT QUESTIONNAIRE FOR PR & REPUTATION MANAGEMENT

[Lopigo]

Please complete this at your earliest convenience. Take your time—thoughtful, detailed responses will translate into powerful stories and content that truly reflect your journey. Minimum: 100 words per question where applicable. Use first-person tone.

If you want a quote to be used as-is, please bold it or mark it in “quotation marks.”
If something is mandatory to include, highlight in YELLOW or write [MUST INCLUDE] at the end.
If something is strictly private or NOT for publishing, tag it as [PRIVATE: DO NOT PUBLISH].

🔗 BASIC DETAILS

1. Full Name (as you'd like it published): Somesh Kay Capitals
   
   
2. Legal Full Name (for internal contracts): Somesh
   
   
3. Primary Instagram & Facebook: Instagram: @kaycapitals FB: N/A
   
   
4. All relevant social links (personal, business, YouTube, LinkedIn, etc):
   YouTube: http://www.youtube.com/@KayCapitals
   
   
5. Business Website(s): https://www.kaycapitalsuniversity.com/
   
   
6. Email(s) for contact in articles (optional):
   
   
7. Phone/WhatsApp for interviews (optional):
   
   

📰 EXISTING PRESS & CREDIBILITY

1. List any press coverage or media features you've had (include links, podcasts, blogs, mentions): I’ve built my brand organically without leaning heavily on traditional press, but my work has been featured across various trading and finance communities, Instagram trading forums, and private masterminds.
   I’m currently in the process of ramping up my public media presence through selective PR partnerships.
   
   
2. Have you worked with any influential people, companies, or brands that are worth highlighting?
   My main focus has always been building my own empire under the “Kay Capitals” brand.
   I’ve taught and mentored traders who now operate six and seven-figure portfolios independently.
   While I haven’t partnered with major corporations yet (by choice), I have quietly influenced the new generation of retail traders dominating the options market.
   Quote: “I’m not here to piggyback off big names. I am the big name.”
   
   
3. Share any awards, nominations, speaking events, podcasts, or public recognitions:
   At this stage, I have intentionally stayed underground, focusing on results over recognition.
   I’ve spoken privately at mastermind events for high-level entrepreneurs and investors, but I’ve turned down most public speaking invites to stay focused on building my brand and my students’ success rates.
   Quote: “My real award is the hundreds of lives changed — not some random trophy collecting dust.
   
   
4. Any verified social media accounts or Google Knowledge Panel we should know about?
   Yes — my primary Instagram account @kaycapitals is officially verified.
   Quote: “The blue tick next to my name isn’t just a badge — it’s a reminder that real recognize real.”

🎯 POSITIONING & UNIQUENESS

1. In bullet form, list the most newsworthy facts about you and/or your business: 
   • Full-time day trader and mentor, operating one of the fastest-growing private trading communities in the world.
     
     
   • Personally traded and managed multi-million dollar portfolios with real, audited results.
     
     
   • Built Kay Capitals University (KCU) to teach regular 9-to-5 workers how to achieve financial freedom through day trading — not theory, not fluff, but real execution.
     
     
   • Achieved a student success rate that blows industry averages out of the water.
     
     
   • Operate on a verified Instagram page with over half a million followers purely from organic trading content and lifestyle — no gimmicks, no fake rented cars.
     
     
   • Known for a brutally honest, no-bullshit trading approach that filters out the weak and builds true killers in the stock market.
     
     
   • Actively trading every single week — leading from the front, not hiding behind old screenshots like most “trading gurus.”
     
     
     
2. What are your top 3 brag-worthy achievements or numbers? (e.g., “Grew to $1M revenue in 6 months”, “Worked with X brand”, etc.)
   • Built a $1.5M/month sales machine teaching day trading — while still actively trading and profiting daily.
     
     
   • Personally helped over 5,000+ students learn real, profitable day trading strategies.
     
     
   • Created one of the few trading mentorship programs where the mentor actually trades live in front of students, without hiding wins or losses.
     
     
     
3. What is your mission or personal philosophy in one powerful sentence?
   “My mission is simple — to prove that with real skills, ruthless discipline, and a soldier’s mentality, anyone can beat the markets and beat the life they were born into.”

🔥 YOUR STORY (THE FEATURE)

1. Tell us your full entrepreneurial journey — include where it started, key pivots, what drives you now.

I didn’t grow up with a silver spoon or a “rich dad, poor dad” blueprint.

I came from nothing — no safety net, no connections, no cheat codes.

In 2018, I moved to Australia alone. I had barely any money, no job lined up, no backup plan. I spent nights eating from trash bins, sleeping hungry, and living in a shared house with 10 other people crammed into tiny rooms.

That rock bottom gave me a level of hunger and resilience most people will never fucking understand.

I found day trading because it was the only way I saw to break out without relying on anyone else.

No boss, no handouts — just me, the charts, and my fucking will to win.

At first, I lost — a lot.

But I kept studying, bleeding, refining, and building a system that worked.

Fast forward to today — I trade full-time, I built Kay Capitals University to teach others how to win for real, and I now mentor hundreds of students every single week, live.

I’m not driven by just money anymore.

I’m driven by fear of going back to where I started — the hunger, the humiliation, the “you’re not good enough” voices in my head.

And every time I win, it’s a middle finger to the past.

1. What was your childhood like and how did it shape you? Any defining moments, mentors, or lessons?

I grew up in a middle-class family that always struggled to stretch money till the end of the month.

I learned early that nobody was coming to save me — and that if I wanted a different life, I’d have to fucking build it with my own two hands.

There were no “entrepreneur mentors” around me.

Just hard-ass reality slapping me in the face every day.

The biggest lesson?

“If you want to change your life, you have to change your fucking self first.”

Nobody’s going to hand you shit. You either become the weapon or get used by one.

1. What failures, rock-bottoms or turning points pushed you into this path? (Emotional storytelling welcome.:)

My biggest rock bottom was sitting alone, broke, in a tiny room I shared with strangers.

No real food, no job, no visa security.

I had nothing but a cheap laptop, broken headphones, and a dream that everyone laughed at.

There was a night I cried in silence, feeling like maybe I had made the biggest mistake of my life moving overseas.

But that night, something inside me snapped.

I decided if nobody believed in me — then I would believe in myself so fucking hard that the universe would have no choice but to fold in my favor.

From that point on, I stopped looking for pity and started acting like a savage.

That’s when the obsession with mastering trading really began.

And once I got good at it — there was no looking back.

1. If a journalist asked: “What makes you different from everyone else in your space?”—how would you answer?

Quote: “Most people in this space are marketers who pretend to trade. I’m a fucking trader who happens to know how to market. I live this shit. I bleed on these charts every day. I don’t just sell dreams — I show receipts.”

🧱 THE BUSINESS

1. What made you choose this industry or business model? What problem are you solving?

I didn’t “choose” trading — trading chose me when I had nothing and nobody to rely on.

It was the only way I saw to build real freedom without kissing ass, begging for opportunities, or playing office politics.

I’m solving the massive problem of people feeling stuck in a dead-end life, teaching them how to take control of their money and their future by becoming lethal in the markets.

1. Describe your core products/services (include names, formats, outcomes, pricing if public):

I run Kay Capitals University (KCU) — a 6-month private mentorship program for serious individuals who want to master day trading options.

Format:

• Daily live voice trading sessions
  
  
• Full video modules teaching real trading strategies
  
  
• Private Discord community
  
  
• Daily watchlists and live trade breakdowns
  
  

Outcome:

Students learn how to read the market like a pro, trade consistently, and stop living paycheck to paycheck.

Pricing:

There is no public pricing.

People must first apply, and based on their application, if I feel I can genuinely help them, my team will reach out personally.

If not, there’s no offer made.

Quote: “Not everyone qualifies to work with me — I don’t sell programs to people I can’t genuinely help.”

1. Who is your ideal client or audience? Age range, location, pain points, psychographics?

My ideal client is between 25 and 45 years old, primarily based in the USA and Canada.

They’re tired of the rat race, tired of wasting their life trading time for money, and they’re serious about building something real.

They’re sharp, ambitious, a little pissed off at where they’re at, and willing to put in the work to change it.

They want results — not just motivation memes and recycled advice.

1. What makes your customer experience different than others?

Most of the industry is flooded with marketers pretending to be traders.

I’m a trader who trades live, wins live, and sometimes even loses live — right in front of my students.

There’s no hiding, no cherry-picking, no bullshit.

Students get trained like professionals, not sold like customers.

Quote: “I don’t hide behind screenshots — I lead from the fucking front.”

1. How do you get new customers? Break down your marketing strategy (organic, paid, influencer, etc.):

I post free, real, helpful advice on Instagram every single day.

People see the value, they see the consistency, and naturally, they want to get on the other side and actually learn from me.

No influencers, no fake collabs — just straight skill and proof.

1. What’s your conversion strategy? (Upsells, funnels, loyalty, etc.)

Pretty simple — people apply, we talk, and if it’s a fit, they get in.

If not, no drama, no hard-selling bullshit.

Quote: “I’m not here to convince you. If you want to win, you’ll find a way in.”

🚀 GROWTH & MOMENTUM

1. What’s new, upcoming, or recently launched that should be included in press?

Right now, I’m scaling Kay Capitals University harder than ever — expanding reach into new international markets, launching a deeper alumni network for long-term traders, and tightening the live mentorship system even further.

I’m also quietly working behind the scenes to build my next-level trading desk operation — so the students who are truly elite can eventually level up into managing bigger capital with me.

Quote: “I’m not just building a course. I’m building a fucking movement.”

1. Are there any collaborations, partners, or events worth highlighting?

Everything I’ve built so far has been solo — no big-name collabs, no fake partnerships just for clout.

I kept my circle clean because I believe most people in this space don’t live what they preach.

However, I’m selectively opening up opportunities for future collaborations with financial media, real trading firms, and select wealth-building platforms that align with my brand.

1. Where do you see the business in 3–5 years? Share big vision and roadmap.

In 3–5 years, I see Kay Capitals University as the undisputed #1 online trading education brand worldwide — bigger, louder, sharper, and producing more real traders than any Ivy League finance program ever could.

I’m building a machine that doesn’t just teach day trading — it creates killers in the financial markets.

The goal is to have 10,000+ students actively trading live every week, dominating Wall Street one retail trader at a time.

Beyond that, I’m planning a private fund operation where only my best alumni will qualify to trade bigger money and earn serious profit shares.

1. Any metrics or wins you’re proud of (social growth, revenue, users, media impact, etc.)?
   Over 520,000 followers on Instagram — 100% built through real trading value and authentic lifestyle content.

Generating over $1.6M+ AUD/month in revenue with no corporate backing — pure grind and skill.

Helping thousands of everyday people break free from paycheck-to-paycheck lives and step into the world of trading freedom.

Verified on Instagram — recognized as a real player, not a fake guru.

Quote: “Most people fake the lifestyle first and hope the money follows. I built the money first — the lifestyle just came naturally.”

🧬 BRAND DNA

1. What do you want your company or personal brand to be known for long-term?

I want my brand to be known as the one that actually fucking delivered.

Not theory, not wishy-washy motivation — real skill, real freedom, real fucking results.

Kay Capitals will be remembered as the movement that trained the next generation of savage traders who actually made it — without kissing corporate ass or living in financial slavery.

Quote: “When people hear my name, I want them to think: ‘That’s the guy who changed the fucking game for real traders.’”

1. Do you have a slogan, tagline, or mission statement? Any story behind it?

Slogan:

“You’re always gonna follow a system — either you follow KCU’s system, or you follow the system laid out by your boss at your 9-to-5.”

Story behind it:

The whole world runs on systems — the only question is whether you’re the one building your freedom or someone else’s.

When I was stuck working shit jobs, getting paid scraps, begging for days off, and asking permission to live my life — I realized something brutal:

I was following a system.

It just wasn’t mine.

That’s when I made the decision — either I create my own system and live free…

or stay a slave to someone else’s blueprint till the day I die.

KCU isn’t just about trading.

It’s about teaching people to flip the script —

to stop following a system built to keep them poor, and start following one that makes them free.

Quote:

“The system will always control you — the only choice you have is which system you’re willing to fucking bleed for.”

1. Describe your brand voice or tone (e.g., educational, edgy, playful, elite, rebellious, soulful, etc.)

Edgy (not safe, not corporate)

Elite (high standards, no mediocrity allowed)

Educational (real skills, real breakdowns, real mentorship)

Rebellious (fuck the traditional system — build your own wealth)
Powerful (dominant energy, not desperate sales shit)

Quote: “I’m not here to fit in with the fake finance crowd — I’m here to burn that shit down and build something real.”

1. What do you absolutely NOT want associated with your brand?
   1. No get-rich-quick bullshit.
      
      
   2. No fake screenshots, fake flexes, or rented Lambos pretending to be success.
      
      
   3. No “influencer trader” energy — I’m a real operator, not a poser.
      
      
   4. No desperate, spammy, MLM energy.
      
      
   5. No sleazy sales tactics, period.
      
      

If someone even smells that fake guru energy around my brand, I’ve failed.
I’m in this to be the antidote to that bullshit.

1. Are there any taboo, sensitive, or off-limits areas for publication?
   [PRIVATE: DO NOT PUBLISH] Anything related to my wife, family life, or personal relationships.
   [PRIVATE: DO NOT PUBLISH] Visa/migration details.
   [PRIVATE: DO NOT PUBLISH] Exact financial/bank account figures or tax planning setups.
   [PRIVATE: DO NOT PUBLISH] Student’s private results unless explicitly approved.
   
   

Anything else — I’m an open book.

I want the truth, raw and real, out there.

💡 CULTURE, TEAM & VALUES

1. How important is your team? How do you hire, lead, and retain great people?

My team is everything because no empire is built alone.

I treat my team like a special forces unit — tight, lethal, and mission-focused.

I don’t hire based on resumes or bullshit interviews — I hire based on hunger, loyalty, and execution.

If you can outwork everyone, stay loyal when shit gets tough, and make decisions like an owner — you have a place with me.

I lead by example.

I’m the first to show up, the last to leave, and if necessary, the first to go to war when things go sideways.

That’s why the real ones stay.

Quote: “I don’t manage people — I build killers who manage themselves.”

1. How do you handle conflict, customer complaints or negative feedback?

Head-on. No hiding. No passive-aggressive bullshit.

If a customer has a real complaint, we address it immediately — with respect, with clarity, and with solutions.

But if it’s fake drama, emotional bullshit, or people who just don’t want to take responsibility for their own failures —

I have no problem telling them to fuck off.

We own our mistakes fast.

We don’t apologize for holding the line on standards.

Quote: “If you’re wrong, fix it. If you’re right, stand your fucking ground.”

1. What are the non-negotiables in your culture—personally or professionally?
   1. Loyalty first, talent second.
      
      
   2. No entitlement — everything is earned.
      
      
   3. Extreme accountability — no victims, no excuses.
      
      
   4. High standards — we don’t lower the bar to make people feel comfortable.
      
      
   5. Protect the brand — at all costs.
      
      
   6. Work ethic over whining — always.
      
      

Quote: “We don’t babysit mediocrity here. You either rise up or you get left behind.”

🧠 INSIGHTS, OPINIONS & LEADERSHIP

1. What’s a powerful lesson you've learned from business/life that others need to hear?

Nobody’s coming to save you — but you sure as hell better show up for the people who bet everything on you.

When I was 18, my parents took a gamble most people wouldn’t dare take — they sold everything they had just to put me on a plane to Australia, chasing a dream none of us could even see clearly yet.

It wasn’t a luxury. It was a one-shot deal.

Fail, and I’m back to nothing — dragging everyone who believed in me down too.

That burned a lesson into my fucking soul: Make your parents proud. Give them the life they deserve.

I made it work because failure wasn’t an option.

Since then:

• I retired my wife at 22.
  
  
• I retired my parents.
  
  
• I bought them a house.
  
  
• Bought myself a house.
  
  
• Got my brother a house.
  
  
• Bought cars for the homies who looked after me when I had absolutely nothing.
  
  

Quote:

“If someone bets everything on you, you don’t fucking fold. You go all in, and you make damn sure they never have to worry again.”

1. Share a contrarian opinion or unique insight you hold in your space.

Most people don’t fail at trading because of bad strategies — they fail because they’re too soft.

They don’t have the stomach to lose, learn, and keep swinging when it hurts.

Everyone wants the magic indicator.

Nobody wants to toughen the fuck up.

You don’t need a fancier system — you need a stronger fucking mindset.

1. What’s your take on the future of your industry?

99% of “trading gurus” are going to get exposed and wiped the fuck out.

People are getting smarter — they can smell the fake screenshots, the fake lifestyle, the fake rented Lambos.

In the future, only the real operators who trade live, teach real skills, and actually change lives are going to survive.

I’m not worried — I built this for the long game.

The weak ones will fade.

I’ll still be here trading, teaching, and building killers.

1. What would your TED Talk title be?
   No Plan B: How I Turned a One-Way Ticket into a Legacy.
   
   

💥 LEGACY & PURPOSE

1. What is your ultimate life goal or legacy?

My ultimate goal is simple — to prove that it doesn’t fucking matter where you start.

It doesn’t matter if you come from nothing, if you’re broke, if you’re alone, if the odds are stacked against you.

You can still build an empire so strong that your last name means something generations from now.

I want my legacy to be that I changed my bloodline forever —

That because I refused to fold, nobody in my family will ever taste struggle again.

And that thousands of students around the world broke free because they saw me do it first — with no handouts, no safety nets, just relentless execution.

Quote:

“I didn’t just change my life — I changed the fucking blueprint for everyone coming after me.”

1. If you disappeared tomorrow, what would you want the world to remember?

I want the world to remember that there was one motherfucker who meant every word he said.

That when I said I would lead, I fucking led.

That when I said I would fight for my people, I fought.

That when I said freedom was possible, I proved it.

Not with fake flexes.

Not with empty words.

But with real wins, real students, real lives changed.

Quote:

“When the smoke clears, remember — I was exactly who I said I was.”

1. How has this business impacted YOU emotionally, spiritually, or mentally?

It broke me first — and then it rebuilt me into something bulletproof.

Emotionally, it taught me that real leadership means carrying weight even when you’re tired, doubting, or hurting.

Spiritually, it taught me that money doesn’t buy happiness — but it buys freedom for you and the people you love.

Mentally, it sharpened me into a weapon — patient, ruthless, disciplined.

This business gave me my life back — and now, it’s the vehicle that’s going to give thousands of others their lives back too.

🧰 FINAL BITS

1. What’s something quirky, funny or unknown about you people would never guess?

Most people think I’m this serious, savage trader 24/7 —

but in reality, I’m the biggest softie when it comes to animals.

My cat Jazzy basically runs my whole house.

I could be on a six-figure trade and still get up to feed her mid-session if she meows the right way.

Quote:

“I’ll rip the market’s head off — but if my cat wants food, everything stops.”

1. What questions did we not ask that we should have to tell your story better?

You could ask:

• “What sacrifices did you have to make that nobody sees?”
  
  Because the world loves talking about wins — but nobody sees the lonely nights, the lost friendships, the health sacrifices, the moments where you wonder if it’s all gonna break apart.
  
  That’s the real shit behind real success.
  
  And people need to fucking hear it.
  
  

1. Is there anything you’d like to emphasize or highlight in bold in every article?
   1. That I’m a real trader, not just another marketer.
      
      
   2. That I trade live daily with my students where they can see my screens in real time— real wins, real losses, real lessons.
      
      
   3. That Kay Capitals University is changing lives, not selling pipe dreams.
      
      
   4. That I retired my family, bought houses for my loved ones, and built a life through real, ruthless trading skill.
      
      
   5. That everything I built came from zero — no rich parents, no handouts, no shortcuts.
      
      

1. Anything you absolutely do not want mentioned?
   1. [PRIVATE: DO NOT PUBLISH] Personal family dynamics (wife/family arguments, relationship drama, private struggles).
      
      
   2. [PRIVATE: DO NOT PUBLISH] Exact financial figures like bank balances or migration/visa processes.
      
      
   3. [PRIVATE: DO NOT PUBLISH] Any negative student situations unless approved (refunds, complaints, etc.).
      
      
   4. [PRIVATE: DO NOT PUBLISH] Anything implying I got lucky — this was built through pure grind.
      
      

Thank you!
We’ll use this to create powerful angles and custom PR narratives that reflect the real you.
For changes or additions after submission, email: [[e-mail]]

💬 FINAL MESSAGE — THE FULL STORY:

I came to Australia in 2018 at just 18 years old.

No safety net, no plan B — just a suitcase, a plane ticket, and a fuckload of hope.

I started working shit jobs, $10–$12 an hour, barely scraping enough to cover rent and survive.

I didn’t have anyone to bail me out — no rich parents, no backdoor hookups.

Every dollar I saved was earned bleeding on the floor of factories, kitchens, and shit jobs nobody else wanted to do.

Somewhere along the line, I found day trading.

It felt like my shot — my real shot.

But the beginning was hell.

I lost money for 14 straight months.

Every day was a punch to the gut — losing trades, losing faith, losing myself.

There were nights I questioned everything:

“What’s the fucking point of living like this?”

When I finally made my first profitable trade, I didn’t buy anything fancy.

I bought chicken nuggets — because I was hungry and the $20 profit was all I had.

I sat there eating those nuggets, realizing…

“This is it. This is where the fucking climb begins.”

From there, the lessons, the scars, the heartbreak of the first 14 months started building up into a real edge.

Every loss had sharpened me without me even realizing it.

Fast forward:

• • I built a multi-million dollar business from scratch.
    
    
  • I retired my parents.
    
    
  • I bought houses for my family and brother.
    
    
  • I retired my wife at 22.
    
    
  • I gave back to the homies who stood by me when I had nothing. 

• Kay Capitals University Reviews
  
  

I’m not just another success story.

I’m not a marketer who stumbled into money.

I’m the main character who refused to fucking fold when the world gave me every reason to quit.

Everything I have, I bled for.

And now, I’m building an army of traders who know:

“You’re always gonna follow a system — either you follow mine, or you stay trapped in the one they designed to keep you broke.”

This isn’t a story about trading.

It’s a story about fucking survival.

And now that I survived —

I’m here to dominate.